The Luxury Brand of Ice Creams
Background
Deep in the heart of Mexico City, artisanal ice creams with unique flavors was born. Buenos Momentos began as a family business with a vision to expand the ice cream market and offer unforgettable experiences to tourists. As their success grew, they wanted to keep their customers engaged with their latest flavors. That is where our team stepped in to elevate their social media presence and create content through photography and automation. Additionally, we had the privilege of helping restore their Google Business Profile, ensuring their online presence remained strong and visible to customers. However, due to unforeseen circumstances, the business has made the difficult decision to close. It was a great pleasure to be a part of their journey, and we wish them all the best in their future endeavors.
Opportunity and Challenge
Buenos Momentos experienced rapid growth through local buyers, presenting a unique opportunity to build a strong digital presence that would attract both locals and tourists. Despite their success, Buenos Momentos faced challenges in keeping their audience informed about new flavors and events. Our content team stepped in, working on the business’s brand, logo designs, and high-quality photos and videos, seamlessly integrating them across Instagram, Facebook, and Twitter. Additionally, we restored their Google Business Profile to ensure they had a strong online presence, making it easier for customers to find them. We also implemented automated content based on the business’s flavor releases, news, and updates, ensuring Buenos Momentos never had to worry about maintaining its digital presence.
Branding
Designing the Buenos Momentos brand was a creative journey aimed at capturing an artisanal style with warm colors that create a welcoming atmosphere for customers while conveying a sense of luxury that sets it apart from other ice cream shops. From logo design to print materials, we developed every aspect of their branding to create an inviting experience. Buenos Momentos was centered around an engaging presence that connects with family, and by blending vibrant visuals with authentic messaging from the business owners, we aimed to showcase the brand’s unique style to their new clients.
Results
Working with Buenos Momentos was a great experience. Sales at the Buenos Momentos Ice Cream Shop increased by 23.3%, with a key focus on reaching their local audience through social media. Additionally, the integration of automation allowed the business owners to focus on what they love. Overall, our partner was highly satisfied with the results and the content created.
