Stunning Aerial Visuals
Background
UConn is widely recognized as the basketball capital of the world, with over 30,000 students in Storrs. This large student body requires frequent content to keep the university's branding visible to diverse audiences across the United States. Located in a farming area, the university also benefits from aerial photography to capture the stunning landscape.
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Opportunity and Challenge
Our agency collaborated with UConn to create captivating drone footage and imagery around the Storrs campus. The goal was to provide visually striking content that would resonate with the university’s audience and highlight the beauty of the campus. Our team captured wide shots of iconic campus landmarks, scenic views, and campus life, all from an aerial perspective. In addition to capturing the content, our editing team carefully polished all footage, rounding out a well-executed product. Finished photos and videos were integrated into UConn's website and social media channels, engaging students, faculty, and alumni, and helping attract prospective students with a look at life on campus.
Strategy
One of the first steps our team focuses on is developing a strategic map where the drones will be positioned, including the corresponding coordinates and angles of view. Based on this strategic map, our team will prioritize covering the main attractions at UConn from the right angles, perspectives, and various altitudes. After capturing the footage, we will focus on editing the material to ensure the final product meets our desired quality.
Results
Our collaboration with UConn delivered stunning aerial photography and creative content that elevated their website and social media presence. From breathtaking campus shots to dynamic promotional videos, our work enhanced engagement, increased visibility, and strengthened UConn’s digital storytelling. By capturing the essence of campus life, we helped create a compelling visual experience that resonated with students.
