Bringing Sustainable Rides to Communities
Background
Levy Electric Scooters is an e-commerce company specializing in the development of one of the first e-scooters with a swappable battery on the market. Despite experiencing rapid growth in the micro mobility sector, Levy recognized that reaching a broader audience required an expansion, and that expansion begins with rental fleets.
The Opportunity and Challenge
Innovating Micro mobility
The rise of dockless e-scooter rental fleets presents both an exciting opportunity and a unique challenge. As micro-mobility continues to expand across the United States, businesses need a strong marketing strategy to attract riders and keep them engaged. Our team saw this potential early on, starting during our freelancing years with the goal of enhancing the user experience. We specialize in creating visually compelling designs that make e-scooter fleets stand out while implementing a robust email marketing strategy to boost rider retention. Beyond that, we offer SEO and paid advertising services to increase visibility, drive more sign-ups, and establish e-scooter brands as leaders in the market. With micro-mobility still in its early stages in many U.S. cities, the challenge lies in educating the public on the benefits of low-cost, eco-friendly transportation. By combining strategic marketing with impactful design, we help businesses overcome these obstacles and turn them into growth opportunities.
Design and Advertising
Strategy
Our strategy leverages brand identity development, multi-channel marketing automation, and performance-driven advertising to optimize rider acquisition and retention. We implement custom fleet branding to enhance visibility. Through email marketing campaigns, behavioral-triggered automation, and lifecycle-based retention strategies, we increase user loyalty. Additionally, we deploy SEO-optimized content strategies and AI-driven paid advertising across Google Ads and social platforms, utilizing geo-targeting to maximize conversions. By integrating data analytics, we continuously refine campaigns to drive sustainable growth in the micro-mobility sector.
Results
Website traffic increased significantly going from 4,000 organic search per month to 31,350 views per month. Sales soared by 32% in 2024 over the prior year, which indicated a great long-term performance from the new designs and SEO, as well opening new doors to the AI automation through marketing.
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